Marketing Analysis The Business World Marketing

Introduction In the business world marketing is the key to whether a company’s product will sell off the shelves or remain there for the rest of the season. Unlike the other fractions that make up a company such as; accounting, finance, and management, marketing has more at risk than the other branches of business. Other business discourses such, as accounting and finance are all number related and numbers don’t lie, so there would be no risk involved in those fields. However when it comes to my discourse community of marketing this is where the gamble comes in. It’s not about numbers it’s about how clever and cunning your techniques for advertisement are and how you market the product itself. Marketing knows no boundaries, with each†¦show more content†¦This subject of advertisement is constantly changing with each passing decade, with the new technological advancements that are being invented constantly. Half a century ago the only marketing too ls that were used to target children were television and comic books now decade’s later companies have social media and videogames as well as the old fashion television on their arsenal of tools to manipulate the youth. There are multiple ways to market to the young, but there are methods that prove to be more effective than the rest. The young mind can be easily manipulated so it doesn’t take much to brainwash the youth into asking their parent into buying them a specific toy they saw on television. This might sound easy but marketing to children can be trickier than it seems. Children’s minds aren’t fully developed like their adult counter parts, which makes them a huge target for companies like Disney and Hasbro to sell their products to. For my research I’ve complied up the most heavily used techniques in marketing in today’s world which consists of television advertising, online advertising, cross promotion, and gender based marketing. Television advertising Television advertising is the most classic form of advertising. â€Å"Children and teens spend more time watching TV than they do using any of media on average of approximately one hour a day among 2- to 8 year olds and more than two and a half hours a day of

Malala s Journey Is Important For Females Education

When Malala was shot on October 10, 2014, it sent waves around the world. It was making education a household word, everyone was talking about it. Various opinions on how females should be educated, whether or not they deserve an education arose. Malala’s journey was important for females education because it was no longer something that could be ignored, it became a social issue that everyone would become passionate about like Malala. Like Malala said, â€Å"When the world is silent, one voice becomes powerful.† Her voice stood out, millions of people were listening to her, which is exactly what the Taliban did not want. Her voice could spark the world to question what they were doing, creating anarchy among those they control. Her being shot was the Taliban’s way of trying to silence her voice. That did not work if anything Malala’s voice became louder and stronger. The world was watching her recover, watching her grow stronger and continue her education . The Taliban only made Malala stronger and more inspired to ensure education equality for everyone. Malala said in her book, â€Å"We realize the importance of our voices only when we are silenced.† Malala saw the impact she could have in the fight for education equality when the Taliban shot her. She was making waves around the world, bringing to light what was happening in Pakistan, but also many countries around the world that are also being affected by educational inequality. After her shooting, that passion was madeShow MoreRelatedMalala Yousafzai : Fighting For Education Essay1177 Words   |  5 PagesNovember 6th, 2016 Malala Yousafzai: Fighting For Education The right to education is one important fundamental justice that everyone should have, but most times that right is denied. There s many reasons why people, states or countries may not take education seriously. Pakistan is one country that has the most curtailment on education towards women. Malala Yousafazi became a young activist, she stood up for her people in Pakistan to restore the rights of education to women. Her journey began when sheRead MoreEssay On Malala Yousafzai983 Words   |  4 PagesI can’t smile or blink properly, I told her. I’m still me, Malala. The important thing is God has given me my life .†Ã‚   Malala Yousafzai was born July 12,1997 in Mingora, Pakistan located the Swat Valley. She was the first born of Ziauddin and Tor Pekai Yousafzai, but she also has two younger brothers.   Malala had a thirst for knowledge2 early in her life since her father undoubtedly supported education and ran a school. Malala told stories, through her father, about how when she was littleRead MoreThe Current Male Of Female Literacy Ratio1237 Words   |  5 Pagesfor many girls around the world. People all around the world have tried to find a solution, but the best answer is an education. Most boy and men do not have this problem because in most cultures it is only acceptable to educate males. 62 million girls around the world are not in school. Millions more are fighting just to stay in their schools. In Pakistan, the current male to female literacy ratio is still at 65:40. An estimated 31 million girls of primary school age and 32 million girls of lowerRead MoreMalala Yousafzai The Girl with a Voice Essay2532 Words   |  11 PagesFinal Paper May 6, 2013 Malala Yousafzai, â€Å"The Girl with a Voice† For young women in Swat Valley, a district in the northwest frontier province of Mingora, Pakistan, having basic rights such as an education is an issue that has been fought for since its existence. Malala Yousafzai daughter of activist Ziauddin Yousafzai is one of many unfortunate young women who have felt the wrath and despair of the Pakistani Taliban regarding this issue. In comprehension of this paper, I will convey toRead MoreKoranic Laws Give Any Of Emancipation For Women3033 Words   |  13 Pagescustody of children and education. One of the principles of Islam is to give due importance to the newborn, boy or girl. The father is required to guarantee his children their livelihood dice). The right of education. Knowledge occupies a prominent place among the principles of Islam. It is an obligation for every Muslim and Muslim learn and know [...] God will exalt those of you who believe and those who have been granted knowledge [...] Qur an 58/11. Thus, the education and instruction of womenRead MoreFeminism : The Advocacy Of Women s Rights On The Basis Of Equality1934 Words   |  8 Pagessurrounding the feminist movement. Influential women are Mary Wollstonecraft, who wrote A Vindication of The Rights of Women, Susan B. Anthony wrote The Revolution, Benazir Bhutto, the first Muslim woman to become Prime Minister, Malala Yousafzai who fought for the education of girls, Beyonce who preaches the gospel of strong women in and out of the music scene, and plenty more beautifully influential women. Disney movies introduce the independence, strength, and rights of women to the younger generations

Aircrafts And The Customer Services Machineâ€Myassignmenthelp.Com

Question: Discuss About The Aircrafts And The Customer Services Machine? Answer: Introducation In modern society, many people travel around the world by using the airline service and airport. There are many airline which passengers can choose from and make decision when purchasing an air ticket. Nowadays, the low-cost airline is the most common ways of travel. The greatest benefit of using the low-cost airline is passengers can save a lot of money when comparing with the other regular-flights companies. The airline members will providethe same onboard security and safety of the passengers. There is not much difference when aircraft is operated with the low-cost airline or with the regular flight company. The lowcost carrier will make the enjoyable journey for their passengers by operating with new technology aircraft with more width space seat in the aircraft and the entertainment service. Their staff will provide the great customer service to their passengers. All passengers can be sure of their safety and comfort when travelling with low-cost airline. The airline ensures to train their pilots according to their license conditions and to their cabin crew members to upgrade their training when any new policy or equipment implemented at workplace. In other word the low-cost airline do not make any compromise with the security and safety of their passengers. Their airline will be met the set standards by Civil Aviation Safety Authority (CASA) and by international civil aviation organization (ICAO). The airline make enormous additional profit from on-board flight service and in-flight mobile phone service, including non-flight schedules service and from low-cost carrier website. The airline also provides the on-time flight service which help passengers to reach their target destinations. The low-cost carrier control the fuel efficiency and noise emission by purchasing new environmentallyfriendly aircraft. In an emergency response, quick and fast by following the emergency procedures and guidelines and all the equipment will be available around the airport f or fast response. The Low-cost carrier will ensure to make enjoyable journey of their passengers. Discussion The Provision of high-quality service on routes and in markets that currently are either unserved, poorly served, or under-subscribed by existing carriers, thereby setting both a new trend and a new pace in air service to and within the Southeastern European region.Employment of cost-effective, up-to-date regional aircraft that will be sized right for the market and the route, leading to higher load factors, reduced costs, improved efficiency and flexibility, greater passenger comfort and satisfaction, and higher net profits. Outfitting these aircraft with the latest aviation technologies and navigational equipment will help ensure the highest level of reliability, punctuality, safety, and customer satisfaction.Utilization of the latest electronic and informational technologies in sales and marketing; reservations, ticketing and check-in; scheduling and resource planning; cargo tracking; and operational oversight. Such techniques as internet marketing, reservations, and sales; electr onic ticketing and check-in; online quality control, resource planning, operational oversight, cargo and baggage tracking, and customer service, all will reduce staffing requirements while offering ease-of-use and greatly enhanced access by and convenience to customers. Recognition that not everyone is geared for the electronic world leading the proposed airline to provide a high level of non-electronic service as well particularly to the many newer less-experienced travelers but in future the loyal customers found in the region.Ensuring a friendly, cooperative, enjoyable, yet highly professional face to the customer.Development and implementation of cooperations, associations and partnerships with other larger more established and highly regarded airlines both within and beyond the region to provide an extensive range of connections through fares frequent-flyer mileage sharing and other passenger and client advantages through interline arrangements, code shares common hubbing and so fort. Chasing the other business airlines There are many Low-Cost carrier been through the re-bundling exercise which mean instead of buying the individual service as one by one, customers can buy the fair package deal with better seat availability, larger baggage allowance and lounge access as compared with the full-servicecarrier, but at competitively priced. As to attract more business customers the low-cost airlines will also starting to sell tickets through the global distribution system (GDS), which used by many corporate buyers. Many airlines have launched their loyalty programs to attract more customers and to compete with other airlines in the market. Partnership Another important development implemented by low cost carrier is to partnership with other airlines, even with the full carrier service which is a very important commitment for airlines which they were doing to avoid costly involvement to continue flight service on time. Further, partnership may therefore hold the key to the development of a proper long-haul long cost airline industry in Europe. Partnership will allow passengers to book the next connect flight instead of booking the separate flight ticket with other airline for instance Ryanair, which serve 203 destinations across 33 countries which has the largest European route network of all airlines. Many airline engaged customers by implementing marketing strategy an in-seat entertainment systems programmed with current television shows, movies and games for kids to make comfortable journey for their passengers. The new butterfly seat would be existing in future aircraft. The butterfly would allow flight attendants to change a seat from economy to business very quickly in between flights before boarding the flight but, however both the economy and business class would still be existing, but there would be more economy seat available in the aircraft which could be the marketing strategy by the airline. In future, there are lots of emerging improvements which include both the general cabin comfort and amenities moreover, the airlines handing out device for passengers to use in-flight instead of installing screens on the back of seat, the airline would offer iPad minis for passengers to use on flight routes. Knowing Customers Better Low cost carriers should aim to understand their individual customers preferences, so that they deliver service which is personalized and tailor offerings as need be. The airlines need not rely only on customer loyalty programs but should invest in advanced customer analytics. Apart from this, they should look at their organizational processes and ensure that customer service is embedded in the organization. Whenever the customer interacts with the airline in processes like looking up flights, doing booking, checking-in, boarding and in-flight processes, the airlines should be able to capture data about what customers really prefer and use this to exceed expectations by providing stellar service. Greater knowledge of customers enable airlines to provide improved and more intimate customer experiences. Low Cost Airlines can for example offer proactive recommended flights to the preferred destinations of a customer. This will lead to greater revenue generation due to customer retention and loyalty. Customer loyalty will also enable the airline to benefit from sales through direct channels rather than through online travel booking sites, which take a certain revenue percentage. Low-cost airlines will achieve strategic marketing positioning if they take care of customer needs, this will lead to brand advantage, and new customers will be attracted to the services being offered. This will lead to growth in terms of the market share, which the airline has. Getting to know customers is therefore key if low cost carriers are to succeed. Focus on digitalization in effort to boost ancillary revenue The other future improvement includes the dynamic pricing of baggage allowance and the Tune protect insurance as well offering extra-seat option to customers and enhancing in-flight meal options. The low-cost airline will operate more destination in future which help the airline to increase revenue and to compete with the other airlines in business. The low-cost airline planning to turn into a fully-fledged digital airline. The digitalservices included BIG Duty free, BIG pay, onboard wi-fi, to name a few and airlineexpectation this will increase their revenue from ($12.75) per to ($15.20) as perpassenger. Conclusion In conclusion, the low-cost airlines offer the cheap fare for flight for their passengers and in addition to maintain their low-ticket price they cut down their larger number of services which would then impact on their business growth. The low-cost airline use the internet services to sell their ticket instead of using dealers, or the flight center services. This might decrease the expenditure of each air ticket price for dealers. Furthermore, by providing the low-ticket prices to their Passenger, the airline would chargers Extra money for food and beverages and for luggage as well which makes the airline customer unhappy about their services and as result for that some passengers would then choose the other airline with more services for the same price. The low-cost airline does not offer the refundable tickets and allow the less weight of luggage to their customers, in addition to that, the full airline service provide more service choices which are suitable with the demand of the travelers. They usually give the proposal of refundable tickets, more Kilograms of luggage weights and in flight food service. the low-cost airline passengers can certainly enjoy the low rates which will effectively boost savings for frequent flyers. Which would help people to save as 50%to 80% especially when booked tickets in advance. Frequent promotion provides by the airline which will be available only for few days which makes the airline customers alert. This will be available on the website where customers can set the departure date and time to and from their specific location to book their tickets. in the low-cost airline, the customers can enjoy the new technology plane experience with more seat space inside the aircraft and by using the in-flight entertainment service and where Passengers get to enjoy the new features and amenities, as well as a smooth and seamless flight experience Recommendation Low-cost airlines can get benefit only if they flight to few destinations. Firstly, by improving their integrated marketing communication strategy of the company by developing new measures and programs which must include all components of marketing communicating mix in synergetic manner so that company message can be delivered to its target customers segment in an effective and unambiguous manner. The Secondly management strategy would be to upgrade the website features so the customers can easily access to the online website when buying a ticket also to give special discounts / promotions for customers with flexible seat availability so that passengers can choose their seat when booking a ticket. The airline should also provide the service to their dealer when booking the flight ticket as because many people do not access the online website or not feel confident booking ticket by using their website. The airline can start campaign to connect with customers which could involve collecting fund for charity to help people.low-cost airline needs to improve their brand image. For e.g. as a Ryanair s business strategy by increasing its market share and profitability through competitive prices in a certain negative impact upon the brand image of the company as because many people assume the low-cost airline as being the cheap or their staff do not provide the enjoyable customer service experience. The low-cost will recommended to change the perception among existing and perspective customers through emphasizing quality advantages of their offers along with their process. In addition, the airline mustensure the low-cost airlines image is associate to being vale rather than being cheap. The new passengers screening technologies must be integrated into long-range implementation plans for upgrading the airport security system to prevent future incident which will be more convenient to search where or not the item which causes alarm is a threat, and the as result passengers will experience less delay of their flight. References ResearcGate.(2017).RetrievedAugust3,2017fromhttps://www.researchgate.net/publication/222670695_EU_network_carriers_low_cost_carriers_and_consumer_behaviour_A_Delphi_study_of_future_trends Ryanair. (2017) Retrieved July 29, 2017 from https://www.ryanair.com/gb/en/ The National Academic Press. (2017) Retrieved August 1,2017, from https://www.nap.edu/read/5116/chapter/11 Wikipedia Low-Cost Carrier. (2017) Retrieved September 5, from https://en.wikipedia.org/wiki/Low-cost_carrier UK Essay Trusted by Student. (2003). Retrieved August 2, 2017 from https://www.ukessays.com/essays/management/low-cost-airlines-the-operations-strategies-management-essay.php sky scanner. (2002). Retrieved August 5, 2017 from https://www.skyscanner.com.au/?utm_source. Readers Travel Award. (2010). Retrieved august 3, 2017 from https://www.cntraveller.com/magazine/readers-travel-awards-2010/page/transport-low-cost-airlines QBT Business travel made simple. (2016). Retrieved September 5 from https://blog.qbt.travel/low-cost-or-full-service-airlines

Woman and Country Lovers free essay sample

Country Lovers and What’s it like to be a Black Girl† ENG125: Introduction to Literature (ABG1316D) Racism: â€Å"Country Lovers† and â€Å"What’s it like to be a Black Girl† Literature is often known as short stories that tells a story using character’s inner narrative thoughts with thematic focus. Poems are formed with arrangement of words with musicality using stanzas and rhyming lines. Short stories and poems often have similar forms, style and content with different delivery style that contrast. These writings tend to focus on issues of racism, inner struggles, prejudice and the wait for freedom. In â€Å"Country Lovers† and â€Å"What it’s like to be a black Girl† both women dealt with racism and discrimination in their life. Content The Short Story, â€Å"Country Lovers† and poem â€Å"What it’s like to be a Black Girl† is about black females and the experience from society. The short story, â€Å"Country Lovers† was written by Nadine Gardiner in 1975 (Clugston 2010). We will write a custom essay sample on Woman and Country Lovers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The story is about a black female named Thebedi and white boy named Paulus, who grew up together in South Africa on a small farm and lived in a discriminative environment. From childhood, both grew up on a farm, where interracial was harsh for the lovers. Paulus was very afraid of the community knowing about his relationship with Thebedi. Paulus goes off to college to return to the village where Thebedi had given birth to his son. The story proceeds to Paulus killing their newborn because he was afraid of the society finding out their love quarrel. In â€Å"What it’s like to be a Black Girl† The poem shows the readers the viewpoint of a young black woman transitioning into womanhood. Patricia, the author, highlights the changes of a black woman through adulthood and how she perceives herself in society. The young woman struggles with the image of acceptance by transforming her hair into a different color to form a white image (Smith). The poem focuses on how black females were ashamed of their race during that time period. Form â€Å"Country Lovers† and â€Å"What its’ Like to be a Black Girl† created a struggle that illustrates similar and contrast forms. Throughout the short story and poem both females faced hardship and struggle with transitioning into a woman of color. During the period of change and growth; both characters wanted the best for their lives but couldn’t accept their culture. Each story deals with the anger and depression, similar as, â€Å"Country Lovers. † Both writers dealt with heartbreak, confusion, and prejudices with their characters. The similarity with both literature forms closely throughout the theme. In,â€Å" Country Lovers† it talks about black children are making along with the bodily changes common to all, an easy transition to adult forms of address, beginning to call their old playmates missus and bassie little master (Clugston, 2010). The change of becoming a woman relates to the black female in â€Å"What’s it’s like to be a black woman† where the black character in this poem feared womanhood as well. She considered her image to not be acceptable in her society. Facing Adulthood, during that time period was harsh on black women. Author: Smith wrote, â€Å"Like your edges are wild, like there’s something, everything wrong (Smith) Both, characters from the poem and short story were ashamed of their race leaving a sorrowful end, with both women facing a tragedy. Thebedi loses her son to Paulus murdering him and the Black girl in poem changes her body image with awkwardness of her new body, just as, Gordiner’s poem that focuses on the forms of humankind transitioning moments. Contrast Style The tone is when both characters face unspoken discrimination in their stories. The content, form and style focuses on two black women who faced similar hardship but in a different setting. Each theme displays the hatred, acceptance, and struggle in their lives as black women. The styles are similar as writers, which comes from a different prospective but same place of injustice. The racial dilemma was experienced in both literature; but ended differently as the women contained to fit into society. For example, the first time discrimination was pointed out indirectly was in the line, â€Å"The farm children play together when they are small, but once the white children go away to school they soon dont play together any more† (Gardiner 1975). This topic is often hard to discuss but still exist in the human race. The story, â€Å"Country Lovers† and â€Å"What it’s like to be Black Girl† both represent discrimination from society of racism and ones acceptance of self. References: Clugston, R. W. San Diego, California: Bridgepoint Education, Inc. Clugston, R. W. (2010). Poems for Reflection. In Your Journey into Literature (chapter 12 Section 2). Clugston, R. W. (2010). Country Lovers. In Your Journey into Literature (chapter 3). What Its Like to Be a Black Girl by Patricia Smith